Archive for July, 2008

We are going to introduce a new section on this blog called the “Web 2.0 Site of the Week where we will pick one web 2.0 site that we think will help Solopreneurs and Small Business owners take their business 2 the next LEVEL.

The first Web 2.0 Solopreneur Site of the Week is Livemocha.com Livemocha brings social media and learning another language together under one space.

Livemocha is an exciting e-learning Web 2.0 startup founded by a group of experienced and successful entrepreneurs based in the Seattle area. Livemocha addresses a $20 billion worldwide language learning market fueled by rapid globalization, immigration and travel. Livemocha is a first of its kind web based language learning solution integrating online instructional content with a global community of language learners. Livemocha is a venture funded company backed by Maveron, a leading Seattle based venture firm with tremendous consumer and e-learning expertise.

I have been using Livemocha.com to help me learn Spanish, French and Chinese. I have not mastered any of them yet but I am looking forward to the day I can travel on business to Madrid, Paris, and Hong Kong and speak the language without embarrassing myself.

Please comment on how your business would benefit from learning a second or even third language.

All the best

JB
http://www.livemocha.com/profiles/view/150965

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As a solopreneur your name means everything so I thought I would test the highly regarded “Google Killer” search engine Cuil.com out on something simple like my full name. Usually when I type in my full name “Jeffrey Alexander Brathwaite” into the king of all search engines Google, I get all the articles I have written over the years along with the website address to this blog. I get the same results with Yahoo and MSN. If you do a search of my full name using Cuil you also get an assortment of my articles but with one major mistake. One of the articles that I wrote for ezinearticles.com has a picture of someone next to it and that someone is definitely not me. What’s even more strange is if you click on the article link you get my article and my picture.

So where does this so called search engine pull its data of pictures from? Clearly not the page that my article is listed under. None of the pictures on this search result were relevant to my name or articles.

To be fair I used another solopreneurs full name, my good friend and Personal Productivity Expert “Peggy Duncan” and was just as surprised to see a listing from imdb.com of a not so famous actress and then the obiturary of someone born in 1773 before it brings up a listing of one her books.

There are no pictures on Peggy Duncan’s search results. But there is a check mark on one of the listings. What does that check mark mean?

I admit if you do a search on someone more popular like Bill Gates you do get many photos of Bill but the very first listed name is of his wife Melinda Gates. I am not making this up. Please see for yourself.

So I ask you again where is this new search engine pulling its database of content from?

Please do a search on your own name and let me know what your results turn out to be with Cuil.com

All the best

JB

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Image via Wikipedia

As I have said in my previous post, “PayPal.com Makes Ecommerce Easy for Solopreneurs” I have been a PayPal member for 8 years so I am definitely hooked on using them for my business. Over the years I have learned many of the ins and outs of using the PayPal service. Here are my top ten tips on using your PayPal account.

1. Upgrade your account from Personal to Business.
   If you have not done this already upgrade your account to a PayPal Business account. A PayPal personal account is very limited and won’t give you all the features you need to help you run your business. Two main reasons. You can operate a PayPal Business account under your business name you can also accept credit card payments from non-PayPal account holders. As great as PayPal is to your business to accept credit card payments not everyone wants or needs a PayPal account. Click here for more information on upgrading.
2. Apply for the PayPal Debit Card: By now you have hopefully had your PayPal account for some time but you may not know about getting your own PayPal Debit Card. The PayPal Debit card will allow you instant access to the money in your PayPal account from any ATM machine. Solopreneurs need to have direct access to funds that will allow them to stay competitive in today’s marketplace. Your PayPal Debit card will also give you Cash Back with the PayPal Preferred Rewards program. This rewards program provides 1% cash back on the net amount of your eligible monthly purchases.
   
3. Use the PayPal Invoicing Service. One of the best features that I use almost every day is the PayPal Invoicing service. Not only can I send out professional electronic invoices via email but once they are received by my clients, the invoice includes a link that allows them to make a payment by credit card. After sending your invoice you also have the option of saving that same invoice as a template for future use with other clients. I use this feature so much I wish PayPal would raise the number of templates you can save, which at this date happens to be 10.
   
   
4. Add a Bank Account or Credit card to your PayPal account. Having a bank account and/or a credit card attached to your PayPal account is good for two very important reasons. First you need a bank account in order to transfer money in or out of your PayPal account. Second it is always smart to have that bank account or credit card available as a backup just in case your PayPal account cannot cover the amount you need to make an online purchase.
5. Beware E-check Payments. If you are paid by a PayPal E-Check don’t ship anything or render service until the E-Check has cleared. An E-check is just like a traditional check. It takes about 3-5 business days to clear. The amount of that E-check will show a pending status and will not change to paid until the funds are available and visible in your PayPal account.
6. Open a Second or Third PayPal account. This is not a feature but something I would advise to those who are selling services or products on eBay. PayPal was purchased by eBay a few years ago because PayPal was the number one way most eBay sellers and buyers did commerce. Selling on eBay is a wonderful thing but can turn ugly if a person who makes a purchase from you disputes the charge or is unhappy with the condition of the item purchased. Now that PayPal and eBay are owned by the same company, PayPal/eBay have every right to freeze your PayPal account until the dispute is settled.
   PayPal does this to protect against fraud. Having a second PayPal account can keep your eBay business flowing and keep your customers happy until your main PayPal account is back in good standing.
7. Download and Install the PayPal Plugin. The PayPal Plugin is one of the newest and most security contentious feature PayPal has introduced. This plugin has two great qualities. The first is the ability for it to sense an ecommerce form on any chosen shopping cart checkout page. Once detected you have the option to auto fill all your PayPal information, cutting down the time that one has to take filling out forms to make a purchase with just the press of a button. The second quality allows you to create a randomly generated credit card number further enhancing the security of not giving out your real credit card number online.
   
8. Place the PayPal Referral link on your blog or website. If you are like me and enjoy sharing great web 2.0 tools with your clients and friends. You wouldn’t mind getting compensated for letting people know how they can benefit from using PayPal. The Merchant Referral Bonus Program allows you to Earn up to $1,000.00 dollars for Each Referral.
   
   
9. Get a PayPal Security Key. This little device is PayPal’s answer to all the Phishing scams that are happening with the banking industry. You can get this device for Free if you have a Business Account. It will come in the mail from PayPal and is small enough to put on your key chain. All you have to do is press the button on the front of the device to get a randomly generate six digit number that is exclusive to your PayPal account. This just gives you another layer of protection against those who are always trying to get at your account information.
   
10. Get the PayPal Virtual Terminal. The PayPal Virtual Terminal is the ultimate way you can take your PayPal account on the road. If you are selling your products or services at events like trade shows or your own speaking engagements. The Virtual Terminal is like an online version of the credit card swipe machines used in stores. As long as you have an internet connection via your laptop and Wifi or access via smart phones like the Apple I-Phone you can take credit card orders and get them processed within minutes.
    These are just a few of the tips I have learned over the years using PayPal. Please make some comments on some of the many tips you have learned in using PayPal or comment on how some of the 10 tips I shared have helped your business.

All the best

JB

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This is a follow up post to the Webinar that Social CRM Expert Brent Leary did with SEO Rainmaker David Bullock. The webinar went so well that it has sprung a new interest in how the Barack Obama Social Media campaign can help Solopreneurs and Small Businesses. If you missed the webinar you can now watch and listen to it by going to Brent’s CRM Blog or by clicking on these two links

http://www.barack20.com/Barack_Pt1.htm
http://www.barack20.com/Barack_Pt2.htm

Remember this webinar is not about politics in any way. It is how those on the Barack Obama technology team used social media to its fullest. Brent and David are going to have more conversations and webinars around this subject so stay tuned to hear about how you can join in on how this business model can help you take your business 2 the next level.

All the best

JB

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I have only been using the micro blogging tool Twitter for just under a month and I have to say I am hooked. My first Tweet or Twit was on a myspace page that someone emailed me of a lady who makes dresses out of Barack Obama T-shirts, and my latest Tweet was about my testing out a new broadcast email service called Mad Mimi. I can send Twitter updates directly from the Twitter website or from my cell phone using SMS. I can even send them via voice activation using a service called Jott that will take my spoken word and translate it into text on the Twitter network.

Some of you Solopreneurs and Small Business Owners are probably asking yourself why in the world would I need to get a Twitter account and start Tweeting. I said the same thing over a month ago but a funny thing happened when I sent out my first Tweet. I got an answer back in a Follower. A follower is someone who sees what you just put out on the Twitter network, then looks at your profile and then at a push of a button follows all your twitter update from now until they want to no more.

I know it may sound like a religious experience or maybe even cyber stalking and NO it is not. It is more like a voluntary way of telling you that I like what you wrote about and thereafter checking your profile out, I don’t mind getting more information from you.

If you goto a website called Twitterholic.com you can find out who the top 100 people being followed on the Twitter network. Barack Obama is number three on this list. Not only do I follow him but in return he follows me. How thrilling was it to see that the current Democratic Presidential Candidate is following little ole me.

So how can you use this to your advantage as a Solopreneur or Small Business Owner? Very simple. Think of it as Micro Marketing 140 characters at a time. 140 characters is all that you are allowed to post at a time on Twitter so your messages need to be short and to the point. Use it as a way to make timely announcements of your new services or product launches. Invite your many followers to your next event or just share a great website that would help someone in their time of need.

What you should not do is abuse the Twitter network of followers by sending them Twitter spam. Twitter spam is just like email spam unwanted information that serves no purpose. If you do this you will lose followers in a heartbeat. The best thing to do is just be yourself and share topics of discussion your audience of followers would appreciate.

I will do a follow up post on the many Twitter Tools for Solopreneurs and Small Businesses. In the mean time please get your own Twitter account and start sharing. If you share good information you will get a great following.

All the best

JB
twitter.com/jbrath

Had to add this great Youtube video on how Twitter works enjoy.

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• Observations on Twitterdom

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