2 The Next Level

Archive for April, 2011

I am a big fan of Seth Godin and was really exited when I heard of his new book “Poke the box“. I then went to see about ordering it online at Amazon.com and saw that I could get it as an audio book for free with a 30 day trial of audible.com. This was a no-brainer to me because I absolutely love audio books and already had a audible.com account. After going through the steps of ordering the book on the audible.com site and then downloading the Audible Manager software, I was listening to Seth Godin himself read the book.  I listened to half the book on my computer that day and then listened to the other half on my smartphone days later while traveling by plane to New York City.

I was so impressed by the book and the fact that he was giving it away, I decided to make a 2 The Next Level, 2 Minute Tip of the Day video.  Check out the video below and enjoy the FREE audio book from Seth Godin and Audible.com

All the best

JB

To Download the Audible Android or iPhone App Click here

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Hey My Solos, I found this great site that will help you create your own QR Codes for your business.

What is a QR-Code and how does it work?
QR stands for Quick Response Code.
A QR-Code is a two-dimensional code, which can be read by cell phones cameras using a small software (QR reader). The QR-Code is photographed with the camera of your phone, and the reader software interprets the code and asks if you want to connect to the internet. After confirmation, the internet connection is established and you get on the desired website.

What is the advantage of QR-Codes?
The tedious typing a URL, for example of an ad or a poster is not longer necessary. Use the QR-Code for example on business cards, t-shirts, flyers or posters. Or place the QR-Code on press reports (preferably with the shorturl you also get one-click). Look for example on Flickr, YouTube or in the image search for the many examples around the world, where QR-codes are widely used.

What is special about the QR-Codes from QR.net?
With QR.net the QR-Codes refers to a short forwarding address (shorturl), which in turn redirects to your target URL. This has two advantages: First, you will receive a detailed statistics for your QR-code. So you can view how often your QR-code was used. Second, it hast to be encoded in the QR-code less content and therefore the graphics are less complex. This has advantages if you print your QR-code in small size. You can put next to the QR-code in addition the shorturl (“Scan QR-Code or use http://qr.net/example”. The statistics includes both, the views of scanned QR-Codes as well as from the shorturl.

What do I need to use these QR codes?
Most mobile phones and PDAs already have a suitable camera and a web browser that allows the use of QR-codes. A little recognition software (a so-called QR-Reader), reads the code which is not interpretable for the human eye. If a QR-Reader is not already installed on your mobile phone, i can be freely downloaded and installed from the internet (eg search on Google for “QR Code Reader”).

Take a look at the videos below that will give you more information on how to use QR codes and give me some feed back on how you would use them in the comments below.

All the best

JB

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