2 The Next Level

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This is a more up to date but shorter version of the Original video on the Social Media Revolution. I have to say I like the new song but I do think they could have added some of the major events that happened in the middle east as a result to using Facebook. Part of the world’s most watched Social Media video series; “Social Media Revolution” by Erik Qualman.

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Clarence Wooten has done it again. Mr Wooten has taken the location based social networking service 2 The Next Level. Just like he did with his Groupsite service back in 2008. I just watched the video presentation of Mr. Wooten’s newest creation at the TechChrunch Disrupt event in New York City. I am originally from New York so am highly upset that I was not able to attend this years Disrupt especially because Mr. Wooten was presenting.

If you are familiar with location based social networking services like Foresquare and Gowalla then you will definitely understand why Arrived is on point to make noise in this space.

With the Arrived app you can select a place, and add people to notify when you get to the specific location. The people selected can either opt in to be notified or to notify you upon their arrival to that specific location. Combining geo-fencing, auto-checkins, and notifications Arrived wants to provide value consumers without requiring them to change any behavior patterns or check-in.

Here is how Clarence Wooten described “Soft-Plans”

So if you’ve ever said to a friend, “Let’s hang out the next time you’re in town,” raise your hand. Right, a hundred percent. Well you may not have realized it at the time but you were making soft plans, and soft plans are casual plans with no set date and time. They revolve around a place as opposed to a set date and time.

Introducing Arrived, make soft plans and spontaneously meet up when timing is right.

Take a look at the video below and see for yourself. Arrived has all the makings of a social application that can help you keep track of, and organize your day to day event calendar.  Without even trying this app can do more with just one event by merging the likes of Twitter, Facebook, Meetup and Foursquare. What’s event better is that it can keep it all public or got incognito by using its “Pause” feature.

Check out Mr. Wooten’s comment about “Arrivalytics”

So we created Arrivalytics. Arrivalytics is our proprietary recommendations algorithm that leverages machine learning to analyze your sociograph and make Arrival recommendations, based upon the shared interests, locations and travel pattern of people in the network. We think this is big. The reason it’s big, is because there’s not a technology that exists today that will help you manufacture serendipity, bring you face to face with people in your network when both time and place right.

All in all I am looking forward to using this app once it is officially released.  All the best with your new venture Mr. Wooten and continue to be one of the leaders in taking business 2 The Next Level using technology.

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I am a big fan of Seth Godin and was really exited when I heard of his new book “Poke the box“. I then went to see about ordering it online at Amazon.com and saw that I could get it as an audio book for free with a 30 day trial of audible.com. This was a no-brainer to me because I absolutely love audio books and already had a audible.com account. After going through the steps of ordering the book on the audible.com site and then downloading the Audible Manager software, I was listening to Seth Godin himself read the book.  I listened to half the book on my computer that day and then listened to the other half on my smartphone days later while traveling by plane to New York City.

I was so impressed by the book and the fact that he was giving it away, I decided to make a 2 The Next Level, 2 Minute Tip of the Day video.  Check out the video below and enjoy the FREE audio book from Seth Godin and Audible.com

All the best

JB

To Download the Audible Android or iPhone App Click here

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Hey My Solos, I found this great site that will help you create your own QR Codes for your business.

What is a QR-Code and how does it work?
QR stands for Quick Response Code.
A QR-Code is a two-dimensional code, which can be read by cell phones cameras using a small software (QR reader). The QR-Code is photographed with the camera of your phone, and the reader software interprets the code and asks if you want to connect to the internet. After confirmation, the internet connection is established and you get on the desired website.

What is the advantage of QR-Codes?
The tedious typing a URL, for example of an ad or a poster is not longer necessary. Use the QR-Code for example on business cards, t-shirts, flyers or posters. Or place the QR-Code on press reports (preferably with the shorturl you also get one-click). Look for example on Flickr, YouTube or in the image search for the many examples around the world, where QR-codes are widely used.

What is special about the QR-Codes from QR.net?
With QR.net the QR-Codes refers to a short forwarding address (shorturl), which in turn redirects to your target URL. This has two advantages: First, you will receive a detailed statistics for your QR-code. So you can view how often your QR-code was used. Second, it hast to be encoded in the QR-code less content and therefore the graphics are less complex. This has advantages if you print your QR-code in small size. You can put next to the QR-code in addition the shorturl (“Scan QR-Code or use http://qr.net/example”. The statistics includes both, the views of scanned QR-Codes as well as from the shorturl.

What do I need to use these QR codes?
Most mobile phones and PDAs already have a suitable camera and a web browser that allows the use of QR-codes. A little recognition software (a so-called QR-Reader), reads the code which is not interpretable for the human eye. If a QR-Reader is not already installed on your mobile phone, i can be freely downloaded and installed from the internet (eg search on Google for “QR Code Reader”).

Take a look at the videos below that will give you more information on how to use QR codes and give me some feed back on how you would use them in the comments below.

All the best

JB

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How do you define and measure your social media influence? Klout rates your online influence on a scale of  1 to 100 and suggests that the higher your score the more you have to offer as an influencer.  I think influence is made up of a combination of quantity and quality variables.  There is so much more to ones influence than just playing a numbers game with social media.

Social media monitoring software company Radian6 dedicated a month long blog series and an ebook to this highly sought-after subject matter. Community Manager, Teresa Basich has done an excellent job at creating a collection of blog post that will educate and engage you.

Ms. Basich starts out with “The 4 Most Important Elements of Influence” where she talks about how Trust, Authority, Value and Connection play an integral role in building influence. She goes on and talks about the complexity of developing and maintaining key business relationships over social media with, “Managing and Interacting With Your Social Media Influencers“. She next takes the discussion of social media influence to another level by comparing popularity to influence with, “Does Popularity Ever Trump Influence?” Ms. Basich concludes the series exploring how to bring influencers into the fold of your business: “5 Key Considerations for Developing a Successful Online Influencer Program“.

Last but not least analytics expert Chuck Hemann helps Radian6 ask the question, “How can you, as a company, find the right group of people –large or small – to make that desired impact on your business?” in their January ebook “Defining and Measuring Influence”.  This ebook is an awe inspiring manual of how businesses should use social media as a tool to leverage their greater market and bolster their immediate community of influencers.

I highly suggest that you read all of the blog posts in this series and download and read the ebook. I also implore you not to just read these works but that you put them into action with a social media influencer program of your own.

I look forward to hearing your comments on how social media has influenced you as a solopreneur and business owner.

Defining and Measuring Influence by Radian6 - Download (487) - 1.09 MB

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