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Archive for the ‘Document Marketing’ Category

Hey My Solos, I found this great site that will help you create your own QR Codes for your business.

What is a QR-Code and how does it work?
QR stands for Quick Response Code.
A QR-Code is a two-dimensional code, which can be read by cell phones cameras using a small software (QR reader). The QR-Code is photographed with the camera of your phone, and the reader software interprets the code and asks if you want to connect to the internet. After confirmation, the internet connection is established and you get on the desired website.

What is the advantage of QR-Codes?
The tedious typing a URL, for example of an ad or a poster is not longer necessary. Use the QR-Code for example on business cards, t-shirts, flyers or posters. Or place the QR-Code on press reports (preferably with the shorturl you also get one-click). Look for example on Flickr, YouTube or in the image search for the many examples around the world, where QR-codes are widely used.

What is special about the QR-Codes from QR.net?
With QR.net the QR-Codes refers to a short forwarding address (shorturl), which in turn redirects to your target URL. This has two advantages: First, you will receive a detailed statistics for your QR-code. So you can view how often your QR-code was used. Second, it hast to be encoded in the QR-code less content and therefore the graphics are less complex. This has advantages if you print your QR-code in small size. You can put next to the QR-code in addition the shorturl (“Scan QR-Code or use http://qr.net/example”. The statistics includes both, the views of scanned QR-Codes as well as from the shorturl.

What do I need to use these QR codes?
Most mobile phones and PDAs already have a suitable camera and a web browser that allows the use of QR-codes. A little recognition software (a so-called QR-Reader), reads the code which is not interpretable for the human eye. If a QR-Reader is not already installed on your mobile phone, i can be freely downloaded and installed from the internet (eg search on Google for “QR Code Reader”).

Take a look at the videos below that will give you more information on how to use QR codes and give me some feed back on how you would use them in the comments below.

All the best

JB

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Here are 5 great sites that help you market your business by sharing your past and current documents.

I have used all but one of these document marketing services yet all of them can improve your market potential by uploading documents that you have already created. All of these services will also allow you to create searchable Tags for your documents. The best part is that each of them give your documents an outlet to more exposure to an audience that would not have seen what you have to offer on your own.

1. Sideshare.net

SlideShareis the best way to share your presentations with the world. Let your ideas reach a broad audience. Share publicly or privately. Add audio to create a webinar.

Here is an example of a presentation I created and uploaded to slideshare.net

Docstocis the premier online community to find and share professional documents. Docstoc provides the platform for users and businesses to upload and share their documents with all the world, and serves as a vast repository of documents in variety of categories including legal, business, financial, technology, educational, and creative. All documents on Docstoc can be easily searched, previewed and downloaded for free.

Small Business Lessons from Barack Obama – Get more Business Plans

Here is an example of a pdf file on Docstoc.com

Scribdbegan with a simple observation – there are billions of documents sitting siloed on people’s hard drives. By making it easy for people to publish their documents to the Internet, Scribd has unlocked this treasure trove of information.

Here is an example of a document on scribd.com

Here is an example of a pdf file saved to issuu.com

Gazhoo(“Gazhoo”) is an innovative Content Marketplace that allows users to search, buy, and sell documents. The site will initially focus on Reports, Term Papers, Business Forms, Legal Forms, and Market Research Reports. All documents are User Generated Content and uploaded solely by users. Given it’s open marketplace nature, Gazhoo will intrinsically maintain quality content and low prices.

You can use Slideshare mainly for your PowerPoint presentations. Scribd and Docstoc a very good for uploading your pdf files. Both Scribd and Docstoc have a document viewer that will allow you to embed the pdf file right into your website or blog. Your readers could then read the document right on your website without having to install adobe reader. Issuu is more for those who want to highlight a pdf file as a online magazine. Gazhoo is best for those of you who want to market and then sell your documents.

So if you have an old PowerPoint presentation, an e-book or just a report that highlights your expertise in your business, I would not hesitate to upload them immediately to one or all of these services.

All the best

JB

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