2 The Next Level

Archive for the ‘Social Media’ Category

If you have not heard it yet Facebook is launching a redesign of their profile page. The announcement on 60 minutes to everyone by storm. If you didn’t get a chance to see it here is the full story via 2 videos from Mark Zuckerberg interview with Leslie Stall. Take a look at let me know your thoughts on the new layout.

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Come join us as we give you the insight to all that goes on at this years Lift B2B Social Commerce Summit LIVE!!!

Click here for the full schedule. The first session starts at 8:30am est.

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If you are a fan of Social Media and you have not seen the now famous Social Media Revolution video on Youtube yet then you may have been hiding under a rock.  This video has been viewed over 2 million times and has turned its creator, Erik Qualman into a Social Media Rock Star. I first wrote about Mr. Qualman’s video back in September of 2009 “How Fast Has Economics Turned Into Socialnomics?” I have even used this video in some of my presentations to demonstrate the power of Social Media.

Well now, through the help of Ilona Olayan with Social Strategy1 I will finally get a chance to meet Mr. Socialnomics himself.  Strategy1 is the “One Stop Shop” in outsourcing online business management using revolutionary social media technology to monitor and analyze the web.  Social Strategy1 is also one of the title sponsors to this years Lift: The B2B Social Commerce Summit.

Eric Qualman is just one of the many Social Media powerhouses that will be speaking at this event. One of the speakers happens to be a good friend of mine.  Michael Thomas is a Principal with Effective Engagements, a Social CRM Consultancy and Director of Social CRM Strategies with Social Strategy1. I have known Michael since he and another good friend of mine Brent Leary started CRM Essentials back in 2003.

The LIFT: B2B Social Commerce Summit is an all day event starting at 7:30am on Thursday, September 23, 2010.  This event’s attendees have a wealth of experience and knowledge in the fields of social media management and social commerce. Lift Summit will show you how to improve and execute a successful social strategy, and connect with savvy bloggers, entrepreneurs, and other business professionals.

So if you are in the Atlanta area and you want to Learn How to Monetize Your Social Media Efforts, I highly recommend you attend this event.

All the best and I hope to see you there

JB

Click Here to Register and Use the discount code LIFT2010 for 10%

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Ok so the tech world is a Buzz.. no pun intended about this new communication service by Google. Google Buzz was release with very little fan fair and a lot of quirky bugs. No one really new what to expect from the announcement and many were puzzled at first with what they saw. Was this new service going to replace Google Wave? Or was it something that was going to challenge the social media behemoths of the world like Twitter and Facebook. Answer.. A little of both.

Google Buzz has made most of us wonder why it was not released instead of Google Wave oh so many months ago. By the way have any of you actually used your Google Wave accounts since being able to use the service? I used my account all of 3 times. It was way to advanced and complicated for me. I especially didn’t like the feature of having people see exactly what I was typing in real time.

Buzz is inside gmail which is a good and not so good thing.  Unlike Twitter, Facebook and even linkedIn you don’t have a Google buzz web address. You can get to someones buzz account through your Google profile address. Mine is http://www.google.com/profiles/jbrath

At first getting someones Buzz stream was a complete chore because of all the threaded replies and comments. They have since fixed that and most of the other privacy issue problems.

I for one am almost Buzzed out. The thrill is gone and I really don’t care to buzz anymore.  I currently have just over 56 followers who are really not that buzzed as well. I click on the buzz link in my gmail every once in a while but I am not really getting anything more than I am getting from the other social networking services.

So what’s your take on Buzz?

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I have been a Facebook enthusiast for about 2 years now and was really happy with my growing legion of friends. I was well on my way to having over 4000 friends until a huge revelation came over me. I did not know who 90 percent of my Facebook friends were!

I like most of you, bought into the program that the more friends you have the better. I believed this whole heartedly up until this past Christmas. What happened to me this past Christmas you may ask? Well I got a new smart phone that had a special software included to keep me up to date with most of my Social Networking services like Facebook and Twitter.

MOTOBLUR is the name of the service created by Motorola.  MOTOBLUR will push Facebook and Twitter updates to my phone without having to download an application or go to their websites. It is a great feature to have when you want to keep up to date with all the people you follow on Twitter or have as friends on Facebook. This was a feature I thought would be a great asset to having this new smart phone. Boy was I right and wrong.

Too Much of a Good Thing.
Some times too much of a good thing is just that, TOO MUCH.  After setting up MOTOBLUR to grab both my Facebook and Twitter something strange happened. My cell phone got really slow and sluggish in responding. At first I thought it was just a defect of the phone but I then realized that it was the thousands of updates downloading to my MOTOBLUR service. It got so bad I almost thought I made the wrong choice in cell phones.

Mass Exodus Deletus
After getting all these status updates from people I didn’t even know or care about I finally made the decision that this was ridiculous and trying to keep up with all these people on my phone made no sense at all. It was bad enough trying to keep up with all of them online with my computer. So I decided to delete all unknown friends. This took me a few days because Facebook does not have any kind of mass delete button. You have to delete each person one at a time.

Quality Not Quantity
I am currently down to about 650+ friends and I am still finding some that I don’t know. I will continue to delete these friends that I don’t know or that don’t directly know someone I know. Some of you may have already figured this out and will keep your friends to a minimum. Those of you who are currently stockpiling friends as though they were a heard of cattle should think twice on what you are doing.  Facebook should be used to build and maintain quality relationships between family and true friends not be a free for all numbers game.

Facebook Fans vs Friends
Now that I have my Facebook Friends under control I am now looking to build up my Facebook Fan pages. If you would like to know more on why you should create a Facebook Fan page over another Facebook profile please see my blog post “The Facebook Insider’s Guide to Viral Marketing is a Solopreneurs Dream Come True“. In the mean time please join one of my two fan pages. One is geared toward using Web 2.0 technology optimization to better your business. The other “JB Speaks” is centered around my love of speaking and training.

How many Facebook friends do you have?

Are you Facebook friends just numbers, or are they true friends?

Do you have a Facebook Fan page? If so, please list the url in our comments below.

If you don’t have a Facebook Fan page and would like one for your business, please email or call us to assist you in setting one up.

All the best

JB

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