2 The Next Level

Archive for the ‘Social Media’ Category

Clarence Wooten has done it again. Mr Wooten has taken the location based social networking service 2 The Next Level. Just like he did with his Groupsite service back in 2008. I just watched the video presentation of Mr. Wooten’s newest creation at the TechChrunch Disrupt event in New York City. I am originally from New York so am highly upset that I was not able to attend this years Disrupt especially because Mr. Wooten was presenting.

If you are familiar with location based social networking services like Foresquare and Gowalla then you will definitely understand why Arrived is on point to make noise in this space.

With the Arrived app you can select a place, and add people to notify when you get to the specific location. The people selected can either opt in to be notified or to notify you upon their arrival to that specific location. Combining geo-fencing, auto-checkins, and notifications Arrived wants to provide value consumers without requiring them to change any behavior patterns or check-in.

Here is how Clarence Wooten described “Soft-Plans”

So if you’ve ever said to a friend, “Let’s hang out the next time you’re in town,” raise your hand. Right, a hundred percent. Well you may not have realized it at the time but you were making soft plans, and soft plans are casual plans with no set date and time. They revolve around a place as opposed to a set date and time.

Introducing Arrived, make soft plans and spontaneously meet up when timing is right.

Take a look at the video below and see for yourself. Arrived has all the makings of a social application that can help you keep track of, and organize your day to day event calendar.  Without even trying this app can do more with just one event by merging the likes of Twitter, Facebook, Meetup and Foursquare. What’s event better is that it can keep it all public or got incognito by using its “Pause” feature.

Check out Mr. Wooten’s comment about “Arrivalytics”

So we created Arrivalytics. Arrivalytics is our proprietary recommendations algorithm that leverages machine learning to analyze your sociograph and make Arrival recommendations, based upon the shared interests, locations and travel pattern of people in the network. We think this is big. The reason it’s big, is because there’s not a technology that exists today that will help you manufacture serendipity, bring you face to face with people in your network when both time and place right.

All in all I am looking forward to using this app once it is officially released.  All the best with your new venture Mr. Wooten and continue to be one of the leaders in taking business 2 The Next Level using technology.

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How do you define and measure your social media influence? Klout rates your online influence on a scale of  1 to 100 and suggests that the higher your score the more you have to offer as an influencer.  I think influence is made up of a combination of quantity and quality variables.  There is so much more to ones influence than just playing a numbers game with social media.

Social media monitoring software company Radian6 dedicated a month long blog series and an ebook to this highly sought-after subject matter. Community Manager, Teresa Basich has done an excellent job at creating a collection of blog post that will educate and engage you.

Ms. Basich starts out with “The 4 Most Important Elements of Influence” where she talks about how Trust, Authority, Value and Connection play an integral role in building influence. She goes on and talks about the complexity of developing and maintaining key business relationships over social media with, “Managing and Interacting With Your Social Media Influencers“. She next takes the discussion of social media influence to another level by comparing popularity to influence with, “Does Popularity Ever Trump Influence?” Ms. Basich concludes the series exploring how to bring influencers into the fold of your business: “5 Key Considerations for Developing a Successful Online Influencer Program“.

Last but not least analytics expert Chuck Hemann helps Radian6 ask the question, “How can you, as a company, find the right group of people –large or small – to make that desired impact on your business?” in their January ebook “Defining and Measuring Influence”.  This ebook is an awe inspiring manual of how businesses should use social media as a tool to leverage their greater market and bolster their immediate community of influencers.

I highly suggest that you read all of the blog posts in this series and download and read the ebook. I also implore you not to just read these works but that you put them into action with a social media influencer program of your own.

I look forward to hearing your comments on how social media has influenced you as a solopreneur and business owner.

Defining and Measuring Influence by Radian6 - Download (490) - 1.09 MB

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If you have not heard it yet Facebook is launching a redesign of their profile page. The announcement on 60 minutes to everyone by storm. If you didn’t get a chance to see it here is the full story via 2 videos from Mark Zuckerberg interview with Leslie Stall. Take a look at let me know your thoughts on the new layout.

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Come join us as we give you the insight to all that goes on at this years Lift B2B Social Commerce Summit LIVE!!!

Click here for the full schedule. The first session starts at 8:30am est.

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If you are a fan of Social Media and you have not seen the now famous Social Media Revolution video on Youtube yet then you may have been hiding under a rock.  This video has been viewed over 2 million times and has turned its creator, Erik Qualman into a Social Media Rock Star. I first wrote about Mr. Qualman’s video back in September of 2009 “How Fast Has Economics Turned Into Socialnomics?” I have even used this video in some of my presentations to demonstrate the power of Social Media.

Well now, through the help of Ilona Olayan with Social Strategy1 I will finally get a chance to meet Mr. Socialnomics himself.  Strategy1 is the “One Stop Shop” in outsourcing online business management using revolutionary social media technology to monitor and analyze the web.  Social Strategy1 is also one of the title sponsors to this years Lift: The B2B Social Commerce Summit.

Eric Qualman is just one of the many Social Media powerhouses that will be speaking at this event. One of the speakers happens to be a good friend of mine.  Michael Thomas is a Principal with Effective Engagements, a Social CRM Consultancy and Director of Social CRM Strategies with Social Strategy1. I have known Michael since he and another good friend of mine Brent Leary started CRM Essentials back in 2003.

The LIFT: B2B Social Commerce Summit is an all day event starting at 7:30am on Thursday, September 23, 2010.  This event’s attendees have a wealth of experience and knowledge in the fields of social media management and social commerce. Lift Summit will show you how to improve and execute a successful social strategy, and connect with savvy bloggers, entrepreneurs, and other business professionals.

So if you are in the Atlanta area and you want to Learn How to Monetize Your Social Media Efforts, I highly recommend you attend this event.

All the best and I hope to see you there

JB

Click Here to Register and Use the discount code LIFT2010 for 10%

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