2 The Next Level

Archive for the ‘Social Marketing’ Category

This is a more up to date but shorter version of the Original video on the Social Media Revolution. I have to say I like the new song but I do think they could have added some of the major events that happened in the middle east as a result to using Facebook. Part of the world’s most watched Social Media video series; “Social Media Revolution” by Erik Qualman.

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Clarence Wooten has done it again. Mr Wooten has taken the location based social networking service 2 The Next Level. Just like he did with his Groupsite service back in 2008. I just watched the video presentation of Mr. Wooten’s newest creation at the TechChrunch Disrupt event in New York City. I am originally from New York so am highly upset that I was not able to attend this years Disrupt especially because Mr. Wooten was presenting.

If you are familiar with location based social networking services like Foresquare and Gowalla then you will definitely understand why Arrived is on point to make noise in this space.

With the Arrived app you can select a place, and add people to notify when you get to the specific location. The people selected can either opt in to be notified or to notify you upon their arrival to that specific location. Combining geo-fencing, auto-checkins, and notifications Arrived wants to provide value consumers without requiring them to change any behavior patterns or check-in.

Here is how Clarence Wooten described “Soft-Plans”

So if you’ve ever said to a friend, “Let’s hang out the next time you’re in town,” raise your hand. Right, a hundred percent. Well you may not have realized it at the time but you were making soft plans, and soft plans are casual plans with no set date and time. They revolve around a place as opposed to a set date and time.

Introducing Arrived, make soft plans and spontaneously meet up when timing is right.

Take a look at the video below and see for yourself. Arrived has all the makings of a social application that can help you keep track of, and organize your day to day event calendar.  Without even trying this app can do more with just one event by merging the likes of Twitter, Facebook, Meetup and Foursquare. What’s event better is that it can keep it all public or got incognito by using its “Pause” feature.

Check out Mr. Wooten’s comment about “Arrivalytics”

So we created Arrivalytics. Arrivalytics is our proprietary recommendations algorithm that leverages machine learning to analyze your sociograph and make Arrival recommendations, based upon the shared interests, locations and travel pattern of people in the network. We think this is big. The reason it’s big, is because there’s not a technology that exists today that will help you manufacture serendipity, bring you face to face with people in your network when both time and place right.

All in all I am looking forward to using this app once it is officially released.  All the best with your new venture Mr. Wooten and continue to be one of the leaders in taking business 2 The Next Level using technology.

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How do you define and measure your social media influence? Klout rates your online influence on a scale of  1 to 100 and suggests that the higher your score the more you have to offer as an influencer.  I think influence is made up of a combination of quantity and quality variables.  There is so much more to ones influence than just playing a numbers game with social media.

Social media monitoring software company Radian6 dedicated a month long blog series and an ebook to this highly sought-after subject matter. Community Manager, Teresa Basich has done an excellent job at creating a collection of blog post that will educate and engage you.

Ms. Basich starts out with “The 4 Most Important Elements of Influence” where she talks about how Trust, Authority, Value and Connection play an integral role in building influence. She goes on and talks about the complexity of developing and maintaining key business relationships over social media with, “Managing and Interacting With Your Social Media Influencers“. She next takes the discussion of social media influence to another level by comparing popularity to influence with, “Does Popularity Ever Trump Influence?” Ms. Basich concludes the series exploring how to bring influencers into the fold of your business: “5 Key Considerations for Developing a Successful Online Influencer Program“.

Last but not least analytics expert Chuck Hemann helps Radian6 ask the question, “How can you, as a company, find the right group of people –large or small – to make that desired impact on your business?” in their January ebook “Defining and Measuring Influence”.  This ebook is an awe inspiring manual of how businesses should use social media as a tool to leverage their greater market and bolster their immediate community of influencers.

I highly suggest that you read all of the blog posts in this series and download and read the ebook. I also implore you not to just read these works but that you put them into action with a social media influencer program of your own.

I look forward to hearing your comments on how social media has influenced you as a solopreneur and business owner.

Defining and Measuring Influence by Radian6 - Download (394) - 1.09 MB

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Come join us as we give you the insight to all that goes on at this years Lift B2B Social Commerce Summit LIVE!!!

Click here for the full schedule. The first session starts at 8:30am est.

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John Lawson from ColderICE.com has been recognized by StartupNation (http://www.startupnation.com) as one of the top businesses in its 2009 Home Based 100 competition under the category of Savviest in Social Media.

Many of the StartupNation Home-Based 100 submissions revealed that business owners are bucking the current economic downturn and finding business success in these tight times. Historically some of today’s most well known businesses started in a downturn, including Microsoft and General Electric.

“The 2009 ranking shows that the home-based business is more relevant than ever. The current recession has spurred a new wave of home based businesses as a response to loss of jobs, the need for supplemental income and the sheer passion for blazing your own trail and running your own show,” said Rich Sloan, co-founder of StartupNation.com, one of the leading small business networking and advice websites. “Home based businesses are the biggest block of all businesses in existence and we expect numbers to grow ever greater as extra bedrooms, kitchen tables, basements and garages become host to the innovative thinking and pursuit of success by millions of Americans.”

“This is by far one of the coolest recognitions ever for me” said John Lawson, editor of ColderICE.com, a education portal for internet business owners. “This is the first year that this category has been acknowledged and to be the first winner is truly trail blazing. Social media is officially on the map and now I get to be the first pin.”

The StartupNation Home-Based 100 highlights 10 top-ten lists making it not just your ordinary business ranking. From the wackiest, to the most innovative, to the savviest in social media – this unique and diverse list highlights the home-based businesses that usually go unrecognized, but still play a vital role in the economy today. MSN publishes the ranking as well in an editorial collaboration with StartupNation. The ten categories for 2009 include:

· Recession Busters

· Savviest in Social Media

· Most Innovative

· Boomers Back in Business

· Greenest

· Yummiest

· Wackiest

· Highest Vote-Getters

· Most Slacker-Friendly

· Most Glamorous

John Lawson was selected from among thousands of contestants by a StartupNation judging panel, which issues the ranking results annually in the November.

The full results of the Home-Based 100 ranking are available on StartupNation’s website at http://www.startupnation.com/homebased100/. The 2009 ranking was sponsored by Microsoft Office Live, Infusionsoft and FedEx Office.

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