2 The Next Level

Archive for the ‘Facebook’ Category

I have been a Facebook enthusiast for about 2 years now and was really happy with my growing legion of friends. I was well on my way to having over 4000 friends until a huge revelation came over me. I did not know who 90 percent of my Facebook friends were!

I like most of you, bought into the program that the more friends you have the better. I believed this whole heartedly up until this past Christmas. What happened to me this past Christmas you may ask? Well I got a new smart phone that had a special software included to keep me up to date with most of my Social Networking services like Facebook and Twitter.

MOTOBLUR is the name of the service created by Motorola.  MOTOBLUR will push Facebook and Twitter updates to my phone without having to download an application or go to their websites. It is a great feature to have when you want to keep up to date with all the people you follow on Twitter or have as friends on Facebook. This was a feature I thought would be a great asset to having this new smart phone. Boy was I right and wrong.

Too Much of a Good Thing.
Some times too much of a good thing is just that, TOO MUCH.  After setting up MOTOBLUR to grab both my Facebook and Twitter something strange happened. My cell phone got really slow and sluggish in responding. At first I thought it was just a defect of the phone but I then realized that it was the thousands of updates downloading to my MOTOBLUR service. It got so bad I almost thought I made the wrong choice in cell phones.

Mass Exodus Deletus
After getting all these status updates from people I didn’t even know or care about I finally made the decision that this was ridiculous and trying to keep up with all these people on my phone made no sense at all. It was bad enough trying to keep up with all of them online with my computer. So I decided to delete all unknown friends. This took me a few days because Facebook does not have any kind of mass delete button. You have to delete each person one at a time.

Quality Not Quantity
I am currently down to about 650+ friends and I am still finding some that I don’t know. I will continue to delete these friends that I don’t know or that don’t directly know someone I know. Some of you may have already figured this out and will keep your friends to a minimum. Those of you who are currently stockpiling friends as though they were a heard of cattle should think twice on what you are doing.  Facebook should be used to build and maintain quality relationships between family and true friends not be a free for all numbers game.

Facebook Fans vs Friends
Now that I have my Facebook Friends under control I am now looking to build up my Facebook Fan pages. If you would like to know more on why you should create a Facebook Fan page over another Facebook profile please see my blog post “The Facebook Insider’s Guide to Viral Marketing is a Solopreneurs Dream Come True“. In the mean time please join one of my two fan pages. One is geared toward using Web 2.0 technology optimization to better your business. The other “JB Speaks” is centered around my love of speaking and training.

How many Facebook friends do you have?

Are you Facebook friends just numbers, or are they true friends?

Do you have a Facebook Fan page? If so, please list the url in our comments below.

If you don’t have a Facebook Fan page and would like one for your business, please email or call us to assist you in setting one up.

All the best

JB

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Do you have a touch screen phone yet? I don’t. I have been debating whether or not I actually need one at this time.  Even with all of the iPhone craze, I still have not been tempted to have a touch screen phone. Well I have finally found a touch phone that I have literally fallen in LOVE with. What makes this lovefest so amazing is this new touch phone is not even on the market here in the USA yet.

The new Motorola CLIQ with MOTOBLUR won’t be available until the first week in November. Why am I raving about this phone, you may ask? Well this touch phone puts Social Media in the forefront of its main functions. MOTOBlUR gives you the ability to see your Social Media updates on the phone without having to log into each individual website. Not only can you see your Facebook and Twitter updates but your can also respond or reply to these updates.

The Motorola CLIQ uses the Google Android platform. If you are not fond of  having  just touch access on your phone the CLIQ also has a full QWERTY keyboard that slides out of the bottom of the phone. I am really excited about the potential of this phone. My only problem is that I would be looking at going back to a 2 year contract with T-Mobile. I currently have a month to month payment plan with my cell phone provider that has worked very well for me up till now.

After taking a look at the above video please give me your thoughts in commenting on this new phone and let me know what made you switch to your current touch screen phone.

All the best

JB

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If you have not seen this video yet you are in for a treat. The creator of the video, Erik Qualman is also the author of the book Socialnomics: How social media transforms our lives and the way we do business.  Now be prepared the video goes at a fast clip and you may need to pause it or watch it more than one time like I did.  Even if  you have to watch it over and over again it is worth it because of the astounding statistics it give on the comparison of social media over traditional media.

The video stars by asking you a simple question. Is Social Media a Fad? It then goes on to inform you of some amazing figures about social media. My personal favorite: If Facebook were a country it would be the worlds 4th largest behind the United States and ahead of countries like Indonesia, Brazil and Pakistan.  Facebook’s growth rate in 9 month, more than doubles what the television did in 13 years and  the Internet did in 3 years.

So what does all this mean for Solopreneurs like you and me? Well, for one it means that we can reach more people with a viral Youtube video and a free Twitter account than all of the viewership of last years baseball World Series. By the way I watch more baseball games via the MLB TV channel on the Internet than I have watched my whole adult life as a baseball fan.

I watched today’s Yankees/Rays game and was able to connect with Yankee fans via Twitter who were watching the game and Tweeting at the same time from all over the world.

Baseball may seem boring and not as exciting as some of the other sports like Football and Basketball but they are sure using some of the social media tools in order to bring even more eyeballs to their product. I even met a new friend on Facebook who shares the same passion as I do for my beloved Yankees yet he lives farther from the Bronx than I do.  Nate is a family man with a wife and kids just like myself.  We share the adoration of our Yankees but we also share another passion in using social media and the Internet to promote ourselves and our businesses.

Nate has an online store that sells shoes and accessories for people who have a love for clogging. What is clogging you may ask? Well according to Wikipedia Clogging is a type of folk dance with roots in traditional European dancing from the British Isles, early African-American dance, and traditional Cherokee dance in which the dancer’s footwear is used musically by striking the heel, the toe, or both in unison against a floor or each other to create audible percussive rhythms. Why do I tell you all of this? Its because while Nate and I have only met and known each other through Facebook and Twitter I was fascinated by his use of social media to promote his Clogon.com store.

Nate is a true case study of how one uses and embraces Socialnomics. All Nate did was make a comment on one of my famous Facebook updates saying that the Yankees won again and now I am writing this blog post about him and his business. I currently have over 2800 friends on Facebook but it only took one comment from Nate to get me to his profile that lead me to  his website that then lead me to his blog and to my amazement lead me to the reading and viewing  of more information about clogging.

I don’t know if I will ever meet Nate in person and I am almost sure I will never put on a clogging shoe but our shared love for the Yanks and social media will keep us connected. So if you are still stuck in the rut of traditional economics I suggest you follow Erik Qualman @equalman and Nate @mollermarketing on Twitter and get with this Socialnomics program.

All the best and GO YANKEES..;-)

JB

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It has been about a month since Facebook allowed its user to have a personal username instead of a string of number and letters after Facebook.com (Ex. http://www.facebook. com/home.php#/pages/ Atlanta-GA/Dentist-S OS/8873444421).

Since it is so hard to find information on how to do things on Facebook I thought I would find it for you and put it here on my blog so that you can read for yourself. I encourage you to get a Facebook username if don’t already have one. But also remember to get your own piece of Internet real-estate by getting a domain name for your business at Proemailaddress.net And as always these Facebook questions and answers are subject to change without notice from Facebook. Enjoy..;-)

What is a Facebook username?

You can personalize your Facebook URL (web address) by selecting a unique username. It will appear in the location bar of your browser after “http://www.facebook.com/” when you view your profile. Ex. http://www.facebook.com/jbrathwaite

Where can I claim a username?

http://www.facebook.com/username You can select a username that Facebook suggests or create your own. Select “Check availability” to check for available usernames. If the desired username is available, click “Confirm” in order to confirm your choice.

How many usernames does each person get?

Users can only have one username for their personal profile. Similarly, Facebook Page administrators can only have one username for each Page.

Can I edit my username, or transfer it to another account?

Once you have claimed a username by clicking the “Confirm” button after checking for a username’s availability, it is not possible to edit it, or to transfer your username to a different account on Facebook. Additionally, when an account is removed from the site, its username will not be made available. Facebook does this for security reasons.

You should make sure it is something you like and that it’s appropriate for friends, family, co-workers, and anyone else who might use it to find you.

My username was not available.

You may not be able to claim a username for several reasons. Usernames can only contain alphanumeric characters (A-Z, 0-9) or a period (“.”), for example — john.smith55. It is important to note that a period (“.”) does not count as a part of a username; therefore, names like johnsmith55, john.smith55, john.smith.55, etc. all constitute the same username. Usernames also must be at least 5 characters long. Usernames are not case sensitive. Facebook also prevents certain words from being included in usernames. It is not possible to copy a username that someone else has already claimed.

If Facebook has indicated that your username cannot be claimed, you will need to select a different one. You will see a green checkmark indicating that a potential username is available before you actually claim it.

Will usernames be for Facebook Pages and personal profiles?

Yes. People can set one and only one username for their personal profile. Similarly, Facebook Page administrators can only have one and only one username for each Page they administer.

What if people want to release their username in lieu of another?

To prevent username squatting and other activities that would limit options for other users, we have a strict no transferability policy.

When will usernames be available to new users?

Users will be required to have a verified Facebook account, which may require mobile phone authentication.

When can I use my new username?

Immediately. After the username has been confirmed, people will be given the option to publish the new username into the stream to inform friends, family and co-workers.

I tried to secure a name for my Page but Facebook said the Page was not eligible. What are the requirements?

Your Facebook Page must meet two requirements: it must have been live on Facebook prior to the May 31, 2009 cut-off date and have had a minimum 1,000 fans at that time.

This limitation is temporary. All Pages created after May 31, 2009 or that had less than 1,000 fans on that day will be eligible to claim usernames on Sunday, June 28, 2009 if they have more than 100 fans.

Why should I register a username for my Facebook Page?

Usernames allow public entities to easily promote your presence on Facebook with a short URL (http://www.facebook.com/companyname). This username can be used in your marketing communications, company website and business cards.

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Arianna Huffington of the Huffington Post, the number one blog on the Internet declared her winner for the 2008 Presidential Election.

Twitter, a micro blogging service has real time conversations with its Election 2008 custom website.

You can then go to TwitVote and vote in a mock opinion-poll for voting for Election 2008.

Facebook will help you find your polling place and for those who don’t know you can still register and vote If you live in Idaho, Iowa, Maine, Minnesota, Montana, New Hampshire, Wisconsin, or Wyoming.

CNN has an Interactive Map of the United States for updates on the Presidential election as well as customizing that page to show all the different races in every state.

Here is the Barack Obama’s website and YouTube Channel John McCcain’s website and Youtube Channel

Last but not least there was even a social media marketing case study created by Social CRM Expert Brent Leary and Internet Marketing Expert David Bullock. Barack20.com

This study helps small businesses understand how Barack Obama used social media to market himself. Brent and David used their blog to give

audio lesson on how small businesses can use social media to further their business as well.

We first reported on this study when it was just a webinar but has now grown into so much more.

Brent and David were recently featured in the November issue of Black Enterprise and are in the midst of launching their first

seminar in a local city near you. We will keep you posted on what happens next for Barack20 after the election.

The main thing that everyone should understand is that the 2008 Elections has used Web 2.0 technology and made the Internet better for us all.
We are so much more informed and knowledgeable about our local and national candidates. This can only help us make the best choices for the leadership of our country.

So if you have not done so yet. Please get out and Vote!

All the best

JB

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