2 The Next Level

Posts Tagged ‘Super Bowl Ads’

First of all, I want to congratulate the Who DAT Nation for winning their first Super Bowl. With that said I have to give my review of some of the Super Bowl Ads.  Ok if you didn’t know it I am a man and I have to say some of the ads were quite sexist to say the least. I won’t harp on how tired the Godaddy ads have been getting but from what the business model say they have been effective.  The the two ads I am going to focus on are both sexy and sweet. These two ads made the most impression on me because they were done with both the audience in mind as well as the audience at large.

The Audience in the Mind of a Male

The first ad was the Motorola MOTO Blur Ad featuring Megan Fox.  Ok now for the disclaimer.. I own a Motorola MOTO Blur phone but I am not being paid for this review…  This ad used the popularity of Megan Fox’s sexuality to bring a point home on what would happen if she were to send out a picture of herself taking a simple bubble bath.  If you have not seen the ad please take a look below and then read on.

This ad uses humor and the power of a man’s imagination run wild. I watched this ad with my wife and we both laughed and agreed that it was very effective. Now here comes the tech part. At the same time of this ad’s airing, I got a text from, who esle Motorola on why I should go to their website to watch the rest of the commercial. I then went to http://www.motorola.com/super-bowl and saw the rest of the ad and I laughed even harder.  This ad was built for the audience in mind which for the most part was primarily male. If Motorola was smart they would be quick to hire Megan Fox to be the MOTO Blur spokes person and do a series of ads that play off this same idea.

The Audience at Large brings Love

Google did an excellent job of not only promoting their search engine but it told a story of how to use Google search to find love. Please view the video below if you have not seen the commercial and then read on.

This ad helped us learn how to use Google search while in Paris. In this case the user wanted to impress a girl who thought the user was cute.  This ad clearly connected to both male and especially female viewers or the audience at large.  I thought this ad was very effective in not only telling but showing  us why we should use Google as our main search tool.  Google has a series of videos called Google Search Stories. Parisian Love was shown on Youtube over 2 months ago and  just repacked by Google just in time for the Super Bowl.  It is now the most viewed of the series at just over 2 million views.

And the Winner Is….

Even though I am a big Motorola fan, I am going to have to go with Google on this one.  Goolge’s ad was more appealing to a much larger audience.  It not only told the story,  it showed you how to use their service and even better why you should use their service.  It was one of the most low budget yet highly effective ways to produce a Super Bowl ad.  All Google needed was a screen capture software, some music and a few sound effects. Motorola on the other hand had to pay for the services of all the actors plus pay Megan Fox. Google can clearly reuse this ad over and over again like it did for the Super Bowl and it will still have just about the same effectiveness.

Although I picked Google over Motorola, I am a MAN and have to say that I look forward to the next series of MOTO Blur ads featuring Megan Fox.. There I said it.. I will now sit my sexist self down…;-)

No offense to the Colts and the Saints but I clearly had more fun watching the Super Bowl Ads this year.

What was your favorite ad?

All the best

JB

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