Day 2 of WordCamp Atlanta was filled with highly educational sessions as well as long awaited and exciting announcements.  The first of these announcements came from the morning keynote Jane Wells. Jane is the User Experience Lead for Automatic the company that created WordPress.

The Merge

The topic of Jane’s presentation was “WordPress Resolutions: What to Expect in 2010.” Her talk came with a pretty big announcement. WordPress version 3.0 release will finally include the “Merge” of  WordPress and WordPress MU. If you are not familiar with the WordPress MU version think about running hundreds of thousands of blogs with a single install of WordPress. WordPress MU, or multi-user can do that. Jane had many other great things to offer in her presentation but to me the “Merge” announcement was worth the price of admission. If  you would like to see her full presentation on Slideshare please click here.

Session 1 “Parental Guidance”

I then went to my first session of the day. I wanted to stretch my mind and go to a more advanced session so I chose Ryan Imel’s presentation on “Building WordPress Sites Quickly With Parent/Child Themes”. I have been following Ryan through his blog that has almost nothing to do with WordPress. This kid is super smart when it comes to programming for WordPress so I wanted to finally meet him and hear what he had to say about theme building.

The concept of Parent/Child organization is not new but I was intrigued at it being applied to WordPress themes. Ryan showed a series of examples on how you should build your original theme off a framework of a parent to child. If done this way you can cut down on having to rewrite code over and over again for yet another project. One programmer in the audience mentioned that this way of building themes has cut his coding work literally in half.

Session 2 “Client Conundrums”

My next session was with Tammy Hart of Tammy Hart Designs. Tammy is an amazing site designer. Some of her work is so good it’s hard to believe that it was done with WordPress at its foundation. Tammy’s topic was “WordPress And Working With Clients”. She gave a break down on some of the do’s and don’ts that one should follow in order to keep your client and you on the same page.

Tammy stressed to ask your client plenty of questions. Don’t assume anything in your client relationship and always, always get everything in writing. She also mentioned that she has had to fire an occasional client or two for not following her rules of conduct when it comes to doing business with her.  Tammy was gracious enough to share a few resources that we as fellow WordPress attendees should take advantage of to enhance our own business. She suggested using both Jumpchart.com to help with client content creation and the plug-in Suma to assist in bringing paid content to WordPress blogs.

I want to personally thank the WordCamp Atlanta sponsor Mail Chimp for allowing us to have a wonderful meal for lunch. The line was long but the food was worth it.

Session 3 ” Readablity? That is the Question.”

I continued in the Design Track with session 3 and decided to see the presentation from Mitch Canter. Mitch is currently the “Chief Creative Mercenary” of his own company, studionashvegas. Mitch’s presentation focuses on three things when designing a blog or a website. 1. Readablity 2. Usability and 3. Findability.  The point that really hit home to me was his first, Readability. Readability asks the question, if someone came to your blog would they take the time to read the content? Do you have more distractions to reading your content in Widgets and Banner ads? Mitch also stressed that if you are a blogger it would be a wise thing to know some basic html code. Not that you are going to become a programmer but that if you had to look at your site’s code you could identify where some of your content is placed on the page. Mitch then shared some great educational sites for both learning more about WordPress code and for getting inspiration for future WordPress designs.

Session 4 “How Stuff Works with WordPress”

The last session I will speak about is one in which I learned more about the founder and creator of the website HowSuffWorks.com than about WordPress. This session was presented by Jason Hoch VP, Product Development for Discovery Communications. Jason talked about how HowStuffWorks.com was started in 1998 by former North Carolina State University professor Marshall Brain started the site as a hobby. That hobby turned into full blown company that was then bought out in March of 2002 by Convex Group.

HowStuffWorks.com attracted at least 58 million visitors annually by 2008. So why would they use WordPress? WordPress allowed them to create a way to have a two way interaction with all the fans of HowStuffWorks.com. It also gives Marshall Brain a way to personally answer questions which he could not do via just the website.  WordPress also made it easier to create and display podcast. Jason also mentioned that they were one of the first to introduce the Facebook Connect WordPress plug-in.

Closing remarks & Gary V Givaways

The evening was wrapped up with a few givaways that included about 10 signed copies of Gary Vaynerchuk’s new book “Crush It”, ..which I didn’t win..;-( and  a Q and A session headed by WordPress lead developer Mark Jaquith.

I have to say I thoroughly enjoyed the first WordCamp Atlanta here in my own backyard. The event was such a success they have already announce that WordCamp will be back in Atlanta February 11-12 2011. I was so impressed with all of the knowledge shared and the talented people I met.  If given the chance I would definitely look to one day go to one of  the WordCamps abroad. I would be more than happy to volunteer to organize the first WordCamp Barbados..;-)Who is with me!!!

All the best and see you next year.

JB

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Happy New Year Everyone,

I started out 2010 with something I have been wanting to do for some years now. I attended my first WordCamp. What made this WordCamp so much better is that it was in my own town of Atlanta, GA. I wanted to get there early and get a chance to soak in all that this 1 1/2 day conference had to offer. What made this such a challenge is that on this day our host city was on the verge of a snow storm with temperatures in the 20′s. There was even talk of the event being canceled or at least rescheduled. I took a chance and pressed on anyway and got to my destination without any mishaps. To my enjoyment and surprise there were many WordPress followers who braved the cold and ice as well.

Day 1

The first Wordcamp Atlanta was held at the  Savannah College of Art and Design or SCAD for short. The evening was kicked off with a brief welcome to Atlanta from the two organizers of the event Brandon Sheats and Tessa Horehled. We then broke up into the three session provided for us that evening. I attended a session presented by Amani Channel of Visual Eye Media. Amani talked about “The Secrets of Mobile Vlogging”. You may know Amani by his blog My Urban Report. Amani shared some great stuff on using video for your blog. The one thing I learned was that lighting and sound were just as important as shooting the video. Amani also recommend the Kodak Zi8 Pocket Video Camera over the Flip MinoHD because of its external microphone jack. Take a look at the video and the blog post he did for WordCamp Atlanta.

My next session was with Topher Kohan of CNN.com. Topher’s session was on SEO and WordPress. Topher really broke down some of the great SEO solutions you can get with WordPress plugins. I learned how you can optimize your WordPress template by just simply adding breadcrumbs to boost your search engine love. Topher suggested many WordPress plugins for SEO but listed All in one SEO pack, WP Super Cache and Breadcrumbs as his top 3. I had already been using the All in one SEO pack but added both WP Super Cache and Breadcrumbs right after his session.

I then ended my evening with Chad Parizman’s session. Chad is currently the Director of Community Management for Scripps Networks’ shelter sites. These sites include my wife’s favorite cable channel  HGTV. Chad’s topic was “5 Situations Where WordPres Can Save the Day.  He gave some great real life scenarios on how using WordPress could literally save yourself a whole lot of headache. His best example by far was his “Oh Sh-t Moment, where he told us the story when his team has to construct multiple WordPress sites in order to be ready for a 12 am deadline where they didn’t know if one of their cable show channels contracts would be renewed. This meant that many of their viewers who were Cablevision customers lost two of their favorite channels, HGTV and Food Network. WordPress saved the day by allowing them to construct both www.ilovehgtv.com and www.ilovefoodnetwork.com in a matter of hours before both channels went black on their Cablevision provider.

Day 2

Day two was even better so I hope you come back tomorrow to find out how excited I was with the news of WordPress 3.0 future release for 2010.
Click here for Day 2

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What are some Web 2.0 services you couldn’t live without? This blog post is inspired by one of my all time favorite blogs TechCrunch.  Here is my list of Web 2.0 services I would recommend to all the Soloprenuers and Small Businesses. Life would not be the same without these services may they never cross into the deadpool.

• PayPal
• Zoho CRM
• GrandCentral (GoogleVoice)
• iContact
• WordPress
• Google Reader
• Mint
• Twitter
• Hulu
• Facebook
• Linkedin

PayPal

PayPal.com: I have been using PayPal for almost 9 years now and still can’t do without it. Point blank if you are a Soloprenuer or Small Business owner and don’t have a PayPal account you are clearly missing out on  major revenue streams. Please check out my blog post PayPal.com Makes Ecommerce Easy for Solopreneurs and 10 Great PayPal Tips for Solopreneurs and Small Business Owners

Zoho CRM

Zohocrm.com: Clearly one of the best CRM’s for Small Business. I was at one time a very heavy Salesforce user until I found Zoho. Been using Zoho for over a year now and my Free version is still going strong. Check out my blog post Zoho.com Gives Solopreneurs a Suite of Successful Business Tools then go and get yourself a Free ZohoCRM account and let me know what you think.

GrandCentral/Google Voice

GrandCentral.com: One phone number you can have for life. Most of us have multiple ways to be contacted by phone.  We have a home number, work number, cell number and in many cases a second home office line.  I, only give out one phone number my GrandCentral number and it automatically forwards my calls to any one or all of my other numbers. Please read my post, Solopreneurs Stay In Touch With One Number From GrandCentral for more information on this great service.

iContact

iContact: Email marketing has come a long way from just gathering email addresses in Outlook and sending them through your local Internet Service Provider. The key to  using a service like iContact is taking advantage of all the broadcast email features like Open and Clickthrough Tracking, Message Scheduling and List Segmentation. Yes, there are many other email marketing services on the market like Constant Contact and Vertical Response but iContact is by far the better bang for the buck.

WordPress

WordPress: I have been using WordPress to power this blog and many others I have created. I used to use the Joomla CMS for my blogs but decided to move them all to the WordPress platform and have never looked back. Although both platforms were what I was looking for in Open Source, I was really impressed with the amount of plugins and themes WordPress had to offer. Please check out my post WordPress 2.7 Is Finally Here!.

Google Reader

Google Reader: Google has many great tools to choose from and all of them are good. Google Reader is one of my favorites because it helps me manage and keep track of all the blogs I enjoy reading on a regular basis. As long as the blog has an RSS feed I can bring it into my Google Reader. I can also create Blog topic folders to help keep the 100 plus blogs I subscirbe to in order. If you are new to using a RSS reader for all you blog reading I highly recommend Google Reader.

Mint

Mint: With all that is going on with the financial challenges of our nation and the world many of us need to make sure our current finances are in order. Mint is the ultimate way to keep track of almost all  your finances online. I have been using it for over a year now and it has made a big difference in my financial bottom line. Please check out my blog post Web 2.0 Solopreneur Site Of The Week: Mint.com out how it can help you and your small business.

Twitter

Twitter: @jbrath is officially on the Twitter bandwagon and suggest you all come ride it with me. Twitter is a micro blogging service that is currently taking the Internet by storm. And when I say storm I mean it literally has helped people navigate storms, hurricanes, earthquakes and in my personal case house fires. See my blog post Twitter Gives First Response News On House Fire In The Bronx Everyone now wants to look like the Twitter interface with Facebook and just recently FriendFeed changing their look to imitate Twitter. I currently have just over 1100 followers and have had my Twitter account for almost 2 years yet @Oprah just got on Twitter 2 weeks ago and will have one million followers by the end of 2 months.  Now that Oprah is on Twitter we can be rest assured that Twitter will have a way to make profit soon.

Hulu

Hulu: I don’t watch much television anymore but I really don’t have to with Web 2.0 video services like Hulu. I was one of the first beta testers of Hulu thanks again to TechCrunch and have been a huge fan ever since. Hulu allows you to watch some of your most favorite TV shows on-demand for FREE. I watch past episodes of  shows like Burn Notice, The Family Guy, Lie To Me and Rescue Me. Hulu’s mission is to help people find and enjoy the world’s premium video content when, where and how they want it. I still own a TV but Hulu makes it so much easier to watch quality programing on my computer.

Facebook

Facebook: Like everyone else on Facebook I am pretty hooked. I don’t spend as much time as I used to on Facebook but that’s because my business keeps me on another social networking site that I will talk about next. Facebook is great for keeping up with all my high school and college mates. I have also recently used it to invite many of my Facebook friends to attend a teleseminar I held.  Facebook is awesome for keeping track friends and family members without having to call them on the phone or sending them an email.

Linkedin

Linkedin: LinkedIn has over 40 million members in over 200 countries and territories around the world. A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S. Executives from all Fortune 500 companies are LinkedIn members. I have been concentrating me efforts on Linkedin for the past few months because I feel it is the best social networking site that meets the needs of most profesionals.  Soloprenuers should create a profile on Linkedin and start making connections. Take a listen to the Teleseminar I did with Linkedin Expert Lewis Howes.

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I am currently testing the new Version of WordPress, version 2.7  Beta and so far I am very impressed with it.

The new look and feel of the dashboard gives you navigation buttons down the left hand side. The most important navigation button of them all to me and many other WordPress platform users is the Media button. The dashboard also has a cool drag and drop configuration for all your most used window screens.

My good friend Peggy Duncan and I were in agreed annoyance over why WordPress made you create a new blog post or blog page in order to add new images to your media library. Well Peggy, the new media button takes care of that problem. Now you can add images to your media library in two button clicks. So you can now add and edit your images before posting anything.

The other major change is the ability to update your WordPress to the newest version without the use of an FTP client like FileZilla or CuteFTP. All you have to do now is click on the Tools button (see screen shots below) which will then give you a drop down of choices. One of the choices is Update as in upgrade your WordPress to the latest version. This feature works similar to the plugins automatic update. Even a novice WordPress user can now keep up to date with all new version updates.

Speaking of plugins, WordPress 2.7 Beta has made installing plugins just as simple as upgrading them. You can find additional plugins for your site by using the new Plugin Browser/Installer. This new feature will help you automatically search for and then install a plugin using the zip file format.

What has not changed so far is the uploading of new WordPress Themes. This still has to be done the old fashioned way by uploading your theme folder into your wp-content/themes directory. I am sure uploading Themes is not that far behind.

If you have not seen the new dashboard yet here are a few screen shots.

If you would like to test the new version out for yourself you can download WordPress version 2.7 beta here.

I am sure WordPress has even more great changes to come. I will post a follow up article when they release version 2.7 officially.

All the best

JB

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If you have a linkedin.com account you may want to try their new Linkedin Applications section.  Linkedin.com is a Web 2.0 social media website designed to help you with online networking for you or your business business.

The Linkedin Application suite is currently limited to 9 different applications right now. Company Buzz, Box.net Files, Blog Link, Reading List by Amazon, My Travel, SlideShare Presentations, Google Presentation, Huddle Workspaces, and WordPress.

I have tried all the applications but the ones that seem to work the best without any trouble in loading is Reading List by Amazon and SlideShare Presentations. These application are supposed to be similar to the many Facebook application that help you enhance your experience with the website. Unfortunately Linkedin may need a bit more time to get all these applications up to speed.

What’s great about having these applications on is they allow you to optimize your Lnkedin profile page. Given time these application will allow your Linkedin network to follow your blog posts using the Blog Link or WordPress app. Follow your Tweets with the Company Buzz app and follow your uploaded presentations with SlideShare and Google Presentations.

What’s not so great is the lack of support of these applications if they are not working on your profile page. I have been trying to get answers to why I can’t change the URL to the Blog Link app and why the Company Buzz app won’t show up on my profile page at all. All they give you is a feedback form that says your feedback is helpful but will not get a response.

As impressed as I am with Linkedin as a whole I am less than impressed with the roll out of these new applications. I would have thought that the 9 applications currently available would have been tested on multiple profile pages using multiple browsers. I have tried the applications on Internet Explorer, Mozilla Firefox and Google Crome all with the same results.

Even though I can only get 2 of the 9 to work consistently on my profile page, I still have hope that all of the applications will eventually perform to their fullest.  If you would like to see some of the Linkedin Applications in action please take a look at my profile page below and click on the View full Profile button on the bottom of the page. Oh and please leave me comments on your experience with loading and viewing these applications on your Linkedin Profile page

http://www.linkedin.com/in/jeffreyalexanderbrathwaite

All the best

JB

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